The SCN Coalition, a national awareness campaign targeting soybean cyst nematode management, has won the Best of NAMA (National Agri-Marketing Association) Award this year for its successful campaign launch. The Coalition is a diverse group of University researchers, Extension specialists and agricultural company representatives who are concerned about the evolving threat from soybean cyst nematode. Since the Coalition’s launch, University of Missouri nematologist Melissa Mitchum and plant pathologist Kaitlyn Bissonnette have played critical roles in bringing the SCN Coalition and its message to Missouri producers. NAMA is the largest U.S. association for marketing and agribusiness, and the Best of NAMA Awards honor the nation’s best work in agricultural communications.