Ph.D.
Associate Teaching Professor, Agricultural Sales & Marketing
Division of Applied Social Sciences
Research at a glance
Area(s) of Expertise
Research Summary
My research examines how institutions, networks, and norms shape innovation and market evolution in food, agriculture, and general business. I use institutional economics, social network analysis, and qualitative case studies to understand how collaboration, competition, and uncertainty interact over time. I am especially interested in how peer-based relationships and power dynamics influence whose knowledge is valued, how industries organize, and how social capital and resilience emerge in rural and regional contexts.
Dr. Kendall’s teaching centers on helping students see themselves as capable problem-solvers who can create value in the world. She designs highly experiential courses in sales and marketing that blend real-world projects, coaching-style feedback, and structured reflection so students build both skill and self-belief. A key focus of her teaching is creating environments where neurodivergent students can leverage their strengths, experience genuine belonging, and build empowering pathways for shaping their futures.
She serves as the faculty advisor for the Mizzou National Agri-Marketing Association (NAMA) Student Competition Team.
Educational background
- Ph.D. Agricultural and Applied Economics, University of Missouri-Columbia, 2019
- Master of Management, Massey University-New Zealand, 2015
- Master of Business Administration, Massey University-New Zealand, 2013