Amanda Alexander

Amanda Alexander


Associate Teaching Professor & Program Chair – Hospitality Management

Division of Applied Social Sciences

Research at a glance

Area(s) of Expertise


  • Importance of this segment to the success of special events, festivals, and mega events
  • Motivation
  • Intention
  • Generational differences

Advertising and Consumer Behavior

  • Effects of social media on service related “products”
  • Evolution of channel choice preferences
  • Generational differences
  • Interactions between business and client

Meetings and Conventions Marketing

  • Influencing decision makers
  • Effects of word of mouth
  • Retention of annual events
  • How services are marketed differently from products, how to overcome the idea of intangibility

Educational background

  • Ph.D., Hospitality Management, University of Missouri
  • M.S., Hospitality Management, University of Missouri
  • B.S., Hotel and Restaurant Management, University of Missouri

Courses taught

  • HSP_MGMT 1100, Introduction to Hospitality Management
  • HSP_MGMT 2200, Fundamentals of C & E
  • HSP_MGMT 3200, Conference & Meeting Management
  • HSP_MGMT 3993, Field Experience in Hospitality Management
  • HSP_MGMT 4280, Special Events Management