Ph.D.

Associate Teaching Professor & Program Chair – Hospitality Management

Division of Applied Social Sciences

Volunteering

• Importance of this segment to the success of special events, festivals, and mega events
• Motivation
• Intention
• Generational differences

Advertising and Consumer Behavior

• Effects of social media on service related “products”
• Evolution of channel choice preferences
• Generational differences
• Interactions between business and client

Meetings and Conventions Marketing

• Influencing decision makers
• Effects of word of mouth
• Retention of annual events
• How services are marketed differently from products, how to overcome the idea of intangibility

Educational background

• Ph.D., Hospitality Management, University of Missouri
• M.S., Hospitality Management, University of Missouri
• B.S., Hotel and Restaurant Management, University of Missouri

Courses taught

• HSP_MGMT 1100, Introduction to Hospitality Management
• HSP_MGMT 2200, Fundamentals of C & E
• HSP_MGMT 3200, Conference & Meeting Management
• HSP_MGMT 3993, Field Experience in Hospitality Management
• HSP_MGMT 4280, Special Events Management