The Mizzou NAMA team qualified for the final round of the student marketing competition at the 2024 Agri-Marketing Conference held in Kansas City, April 24-26. The team is coached by Annette Kendall (left), professor in the Division of Applied Social Sciences and includes (left to right) Rachel Ancell (sophomore, agribusiness management), Halley Blades (senior, food science and nutrition), Lauryn Robnett (senior, agribusiness management), Teagan Engle (freshman, agricultural education), and Emma Steele (freshman, agricultural education).

For the competition, student teams presented a marketing plan for a new agricultural product. This year, Mizzou’s product was Holiday Harvest, a high oleic premium cash crop derived from field pennycress. By having an earlier harvesting date, the product will allow for a longer growing season for a farmers next rotational crop, which in result increases yields. The team worked with CoverCress to learn more about the product and improve the real-life application of their marketing plan.