Michael Cook, agricultural and applied economics professor and Partridge Chair of Cooperative Leadership, co-authored a study that received a Best Paper, Strategy Division award at the Academy of Management 2020 annual meeting in August. The paper, titled “From Instrumental to Normative Relational Strategies: A Study of Open Buyer-Supplier Relations,” takes a case study approach to examine the open vertical and horizontal relational strategy used by Natura, a company in the cosmetic industry.