Each semester, the capstone project for Linda Sowers’ class, Relationship Selling (ABM 3223) involves students roleplaying a professional business-to-business 15-minute sales call. This year, MFA Inc. generously hosted the sales calls so that all 88 students could complete them in one day. Talented alumni and industry partners donated their time to evaluate students’ sales calls. Dressed in professional business attire, students came prepared to find customers’ needs, present their products and receive feedback from the evaluators.’ “This one-of-a-kind experiential learning experience sharpens students’ soft skills and allows them to network with professionals that offer advice on selling skills, career planning, future internships and full-time employment opportunities,” said Sowers. “Many thanks to Scott Morfeld and his team at MFA for organizing and facilitating the building logistics. We are so grateful for ABM alumni who make this day possible. I find our alums eager to volunteer and pay it forward to support our next generation of students.” |