1) What is your research focus? It can be narrowed down to three areas: consumer psychology and behavior; destination and attraction management; and big data analytics. In addition, I am also very much interested in metaverse these days that incorporate blockchain, cryptocurrency, and NFT. 2) Why does this field interest you? I’ve met so many great people for the past years of hands-on experience as a service agent in various hospitality and tourism businesses (e.g., hotel, restaurant, event, theme park). With the utmost effort to deliver customer satisfaction, I primarily focused on my research to understand individuals. Of course, big data analytics is an effective tool for finding meaningful factors and strategies to bridge industry and consumers. Meanwhile, after COVID-19 hit globally, the era of metaverse was accelerated. I believe this novel trend will become the mainstream to most of the businesses that benefit people in numerous ways. 3) Why did you decide to come to Mizzou? The reason that I chose Mizzou for my PhD program is mainly because of my current advisor. Dr. Kim’s research areas and journal publications fit well with my research interest as well as what I would like to emphasize as a future researcher. Also, I love the Mizzou campus and the vibrant atmosphere that makes me excited. 4) What are your future career plans? After I graduate, I plan to become a university/college professor. I would like to share it with younger generations from the past years of experiences in the academy of research, teaching, and industry. 5) Who is your advisor? I work with Dr. Dae-Young Kim. |