Education
- PhD Hospitality and Tourism Management, Purdue University
- MS Hospitality and Tourism Management, Purdue University
Specialties
- Traveler Behavior
- Information Technology
- Meetings and Event Management
- Advertising Effectiveness
- Destination Management
Research
Dr. Kim mainly focuses on consumer behavior and hospitality/tourism marketing. These two closely related fields involve the use of various research methods and applied strategies. Under the umbrella of the traveler behavior and marketing, his research specialties include information technology, meetings and event management, advertising effectiveness, and destination management.
Teaching
- HSP_MGMT 4110 Hospitality Sales and Marketing
- HSP_MGMT 4220 Destination Management
- F_S 8110, Advanced Hospitality Marketing