Education
- PhD, Hospitality Management, University of Missouri
- MS, Hospitality Management, University of Missouri
- BS, Hotel and Restaurant Management, University of Missouri
Research
Volunteering
- Importance of this segment to the success of special events, festivals, and mega events
- Motivation
- Intention
- Generational differences
Advertising and Consumer Behavior
- Effects of social media on service related “products”
- Evolution of channel choice preferences
- Generational differences
- Interactions between business and client
Meetings and Conventions Marketing
- Influencing decision makers
- Effects of word of mouth
- Retention of annual events
- How services are marketed differently from products, how to overcome the idea of intangibility
Teaching
- HSP_MGMT 1100, Introduction to Hospitality Management
- HSP_MGMT 2200, Fundamentals of C & E
- HSP_MGMT 3200, Conference & Meeting Management
- HSP_MGMT 3993, Field Experience in Hospitality Management
- HSP_MGMT 4280, Special Events Management