April 11, 2019 – Reynolds Alumni Ctr.

2008 Citation of Merit: Bruce Loewenberg

Bruce Loewenberg

BRUCE LOEWENBERG, of Clark, Mo., is a tiger through and through. He donated $1 million to the Tigers for Tigers program at MU to help save the elegant animal from habitat loss.

The gift will be used to train MU students in conservation biology and provide opportunities for students and researchers to participate in tiger research and international conservation.

Loewenberg grew up in Raytown, Mo, and served in the U.S. Army after graduation from MU in 1961 with a Forestry degree. He later joined the IBM Corporation in Dallas, followed by a position in the U.S. Forest Service in Wyoming. He stayed in Wyoming for six months before returning to executive sales positions, first at IBM and later with Xerox in St. Louis.

He then landed employment at the Maritz Corporation in St. Louis. During his tenure the company grew into an international concern. After retiring from Maritz, he established a successful mid-Missouri cattle business and is widely recognized as one of North America’s leading breeders of Salers cattle, a French breed known for easy calving and great carcass quality.


"BRUCE IS A UNIQUE GUY. HE IS AT EASE DISCUSSING RECIPES WITH GOURMET CHEFS OR REVIEWING A WINE LIST WITH A CONNOISSEUR. WITHOUT MISSING A BEAT, HE WILL SWITCH TO HIS FAVORITE SUBJECT, THE SALERS BREED OF CATTLE. EXPRESS MORE THAN A MILD INTEREST AND YOU MAY END UP OWNING ONE. BRUCE IS A GREAT SALESMAN."

— Donald L. Johnson, a certified public agronomist in Columbia, Mo.


Throughout his career, Loewenberg has maintained a deep connection to MU and CAFNR. A passionate fan of MU athletics, he donated $1 million to the basketball program for scholarships. Loewenberg also encouraged his fraternity brothers to endow 13 scholarships.

He has a long relationship with MU and has provided MU financial support since his graduation. In 1958 he was the student manager of the MU Tigers under Dan Devine. Loewenberg was a founding member of the St. Louis Tiger Club, and is a life member of MU Alumni Association and a longtime participant in the Ag Unlimited Banquet and Auctions. He also serves on the board of directors and was vice president of the Delta Sigma Phi National Fraternity, having previously served two years as a local undergraduate chapter fraternity president.