Social media can help or hurt you professionally. Here are some tips for successfully using social media to strengthen your reputation and grow your network.
- Seek new connections: You’ll never broaden your network if you don’t connect with people outside of your personal circle. Open yourself up to all types of followers and friends.
- Earn respect on social media sites by offering quality, accessible information in a friendly way. Share relevant links, commentary and helpful advice.
- Always introduce yourself: Whenever you friend or follow a new person or jump into an open conversation, introduce yourself. Share your real name, occupation and geographical location.
- Tweet and update for your most conservative followers: Remember who your most conservative followers are, and make sure whatever you put online is appropriate for them.
- Be polite: You wouldn’t make a nasty comment to a person you just met; apply the same attitude to your social media activity.
- Reciprocate kindness: Once you’ve established a relationship with an online contact, ask for help, but remember to say thank you and to reciprocate kindness.
- There are boundaries: avoid oversharing (i.e. talking about health problems and mushy stuff). Anything you prefer to keep private needs to stay offline!
Resources to help you build an online profile: Connect with alumni from the College of Agriculture, Food and Natural Resources on LinkedIn: linkd.in/12RlKRD.